Google is cracking down on those repeatedly violating the cꦐ🎃ompany’s ad policies, piloting a three-strikes program.

Google has a number of policies aimed at preventing harmful or inappropriate ads. The company prohibits “ads promoting deceptive behavior or products such as the creation of false documents, hacking services, and spyware, as well as ♋tobacco, drugs and weapons, among other types of content.”

Unfortunately, companies often try to cir🦹cumvent Google’s policies, leading the company to try a ‘three strikes and you’re out’ approach.

“That’s why we are introducing a new pilo♌t program to test a three-strikes system for repeat ad policy violations,”  Brett Kline, Product Manager. “Starting September 2021, warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such as the creation of false documents, hacking services, and spyware, as well as tobacco, drugs and weapons, among other types of content. These types of ads have long been prohibited, but now we are introducing increasing penalties with each strike applied.”