Stripe CEO Patrick Collison has revealed a brilliant hack to help keep the company and it’s leadership in tune with customers’ needs.

In a post on X, Collison says that a customer joins for the first 30 minutes of their management meetings every other week, sparking new ideas and giving leadershi🅺p a chance to hear firsthand what customers need.

In a response post to that the meetings “probably helps the team viscerally feel customer pain more,” : “Absolutely.”

Collison’s Hack Goes Beyond Andy Jassy’s Recent Take

In his recent 168彩票:letter to shareholders, Amazon CEO Andy Jassy placed a similar emph💮asis on the customer experien🌃ce, rather than the technology the company develops.

First, whatever we’re contemplating building has to be focused on solving a real customer problem or meaningfully improving a customer experience. Companies ca🎐n get o𒀰ff track prioritizing technology because they’re excited about the technology. Great startups are on a mission to change what’s possible for customers.

While Jassy’s statement highlights a broad organizational goal, Collison has managed to find a way to implement that concept in a meaningful and productive manner. Regularly including customers in a management meeting helps reduce the sense of separation between customer and provider, and is a tremendous way to build brand loyalty by showing the customer that their feedback really matters.

All told, Collison’s hack is a master class in how to put customers first.